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The Myth Of The “Serial Entrepreneur”

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Have you ever wondered about the resume titles of the self-proclaimed business people that have “created 20 businesses in the last 10 years”? The Serial Entrepreneurs?

The problem is that most of them are full of sh*t. If you have ever really built a business from scratch, you know that it takes years and years of daily work to build something significant and meaningful.

But what happens often is that a certain characteristic totally dominates some entrepreneurial people and this characteristic is called ‘’a need for variety’. These people are variety junkies. They are too cool to deal with operations and daily issues, they need a grand problem to solve every day. And every day needs to be super crazy and super different. Meanwhile, the reality is that a lot of times building a business is very routine, very basic and sometimes boring and slow.

And that’s why you have the “Serial Entrepreneurs” –people who cannot persistently work on a single business/project to scale it and make it big. They jump from one cool idea to another, build like 3 people teams, talk about ideas instead of execution and do it over and over again. Or even worse, they try to do like 5 different “businesses” at the same time, because otherwise it is just too boring. Let’s be clear – those are not Serial Entrepreneurs, those are energetic project managers that should work in a project management department of a big company – new sh*t every day, work on it a little bit and move on.

And I am not saying there is anything wrong with having started a few things in business that didn’t go well because they provide experience and awareness. But doing many different things without a single decent-size success and calling yourself “Serial Entrepreneur” is bullshit. People like Branson, Oleg Tinkov, Elon Musk and several less known are Serial Entrepreneurs – they have built big businesses in unrelated fields. That is a talent that very few of us have. So don’t mix this sh*t up.

Doing many things without a single decent success and calling yourself “Serial Entrepreneur” is bullshit Click to Tweet
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Matiss is a Co-founder and the CEO of Creamfinance, providing personal finance products in emerging markets. After completing studies at Lancaster University’s Management School and working as a business analyst for JP Morgan in London, he and joined forces to found Creamfinance in 2012 together with a friend based on a vision to implement an innovative data-driven consumer finance company.