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“Yugonostalgia” tourism: Can communist history turn entrepreneurial success?

‘Yugonostalgia’ is not only a term for those reminiscing about the past, it has also turned into a major trend for tourism entrepreneurs. And between browsing Belgrade for Tito posters or touring East Berlin in iconic ‘Trabis’ (Trabant cars), the dive into socialist history is fuelling the economy beyond the Balkans across the CEE region. What are the potentials and limits of this communist nostalgia turned entrepreneurial business?

Valentina Cullmann: As the editor of 150sec, Valentina is fascinated by the diversity and creativity of Europe's startup scenes. If she is not hunting a new story on disruptive startup innovations, she is working as an expert on private sector issues in developing countries from Asia to Latin America.
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150sec focuses on thought-provoking stories around Europe’s emerging startup scenes. We uncover, challenge and connect ideas from entrepreneurs, technology and society. Our mission is to build a community beyond the bubble – from today’s startup underdogs to tomorrow’s thought leaders.