Any successful sales campaign starts with strong lead generation, but there is no one-size-fits-all approach that can deliver solid results.
For European.-based marketing directors and CMOs in the IT sector, expanding into the U.S. market often feels like launching into another universe. Despite global ambitions, many well-resourced firms hit a wall when trying to build meaningful traction in this complex and fragmented market.
Marketing messages that work in Stockholm can fall flat in San Francisco, and German IT buyers have very different expectations than their counterparts in New York.
To highlight this, McKinsey recently reported that companies that tailor campaigns to local markets see up to 40% higher engagement.
For B2B companies, lead generation is often the primary route to building out a customer base. This means that building a pipeline of qualified leads also demands a highly personalized approach.
Myuser is a company showing the strength of AI-powered lead generation tools.
How companies like Myuser help to address the serious skills shortage in Europe
In 2026, companies in Europe are under pressure to adopt new technologies that support business growth. Startups with innovative solutions help to provide targeted ways to leverage this tech in ways that support specific business pain points.
For example, skills shortages represent a serious problem for the smallest to mid-sized companies in the EU, being identified by 53% of micro companies, 65% of small companies and 68% of medium-sized companies.
This shortage not only slows down business operations but also places more pressure on the shoulders of existing team members. Automated AI agents that have built to take care of a specific areas of operations can help companies manage address the shortfall in available talent.
Myuser automates the lead generation pipeline to ensure users can grow their client bases.
Approaching lead generation intelligently
The company, founded by entrepreneur Ibrahim Hasanov, understands that personalization is key to lead generation. Its AI master onboards new years by asking smart, targeted questions about the product to auto-optimize & create new campaigns.
The AI tool scans over 400million potential leads based on the criteria of the product. Then, it will spend about 20-minutes performing deep research on the most relevant prospects, analyzing complete LinkedIn history, posts, and engagement before sending perfectly tailored outreach.
Once a prospect engages with cold outreach, the AI tool automates every stage of communication behind the scenes, from drafting emails through to scheduling the first meeting.
Myuser is trusted by some of the fastest-growing SaaS companies, including Bluebanc, Hoops, GoLance and Response CRM.
In the case of GoLance, a trusted platform connecting businesses with top-tier remote talent, partnering with Myuser saw a 52% increase in engagement with cold outreach and 27% increase in new contacts in the first three months.
The automated capabilities of the AI platform meant that GoLance could overcome the time constraints that had been affecting their outreach performance.
Obsessively Goal-Oriented AI
Myuser doesn’t work with wrap-around ChatGPT technology. The custom-built Master AI tool is goal-obsessed and tailored to provide unwavering focus and handle complex tasks that fast tracks the lead generation process.
Used correctly, it could be a key for helping European tech enterprises enter new markets across the globe.
