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European pet tech has been taking a cat nap; Where the sector needs to better serve our feline friends

Image courtesy of Dietmar Ludmann on Unsplash.

Guest author: Rachel Sheppard, Director of Ventures at Mars Petcare and Co-Manager of Leap Venture Studio – a partnership between Mars Petcare, Michelson Found Animals and R/GA Ventures.

Contrary to their reputations as being aloof, cats have been proven to calm their human parents, providing emotional support on levels that mimic a human partner. 

Guest Author: This is a guest author article. If you are a startup mentor, founder, speaker, investor, expert or community leader and you'd like to share your awesomeness with us and write an exclusive article, get in touch. We'd love to hear what you have to say.
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150sec focuses on thought-provoking stories around Europe’s emerging startup scenes. We uncover, challenge and connect ideas from entrepreneurs, technology and society. Our mission is to build a community beyond the bubble – from today’s startup underdogs to tomorrow’s thought leaders.